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Browsing Entertainment

442 results

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Culture & Media

Why brands are adopting the microdrama format

Brands are increasingly using microdramas to turn advertising into episodic entertainment, with Marc Jacobs and Life360 being the latest to adopt the format and use celebrity-led narratives to build stories around their products.

Lush Cold Water Soother Epsom Salt Cube, UK
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Marketing & Branding

Lush Korea sets up hair-washing station at one of South Korea’s biggest…

Lush Korea has installed a large-scale shower booth and hair-washing bar at the Incheon Pentaport Rock Festival, one of South Korea’s largest outdoor music festivals.

Photography by Ron Lach
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Culture & Media

Gap Inc extends creator programme to employees

Gap Inc is opening its creator programme to corporate, distribution and store employees, extending a strategy that has already reached nearly 154m consumers through almost 30,000 posts.

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Culture & Media

Cuqui launches print magazine to reconnect teens beyond the algorithm

New youth media brand Cuqui is launching a monthly print magazine and limited-edition journal aimed at teenagers seeking an alternative to algorithm-led social media.

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Luxury

Cookson Adventures turns myth into an entertainment-led voyage

Cookson Adventures is turning Homer’s Odyssey into a £1.9m ($2.5m, €2.2m) seven-day superyacht experience for up to 12 guests, blending immersive theatre, interactive storytelling and marine conservation across the Greek islands.

Warburtons Bakers Street campaign, UK
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Culture & Media

MAD//Fest 2026: How entertainment is shaping discovery

At the annual MAD//Fest marketing festival, which continued today in Shoreditch, London, entertainment emerged as a powerful tool for building relevance in an increasingly fragmented media landscape.

Amazon Echo Buds, US
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Marketing & Branding

The Future of Discovery

Discovery no longer happens in isolated moments but unfolds as a continuous state, reshaping trust, visibility and identity across fragmented cultural systems. How can brands sustain relevance in this evolving landscape?

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Culture & Media

Stat: Talking animals get more screen time than women over 60

Older women remain strikingly absent from blockbuster cinema, according to a new study by Age Without Limits, the anti-ageism campaign run by the Centre for Ageing Better.

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Culture & Media

Why Columbia’s HikeFest is making healthy hedonism the new wellness

Sportswear brand Columbia’s annual HikeFest returned to the Peak District this month, now in its third year as part of the brand's Columbia Hike Society programme.