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Browsing engagement

46 results

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Fashion

World Retail Congress 2026: The Art of Shopkeeping

At World Retail Congress 2026, retailers reframed the art of shopkeeping around participation and human connection, as localisation, experience and emotional engagement emerged as key drivers of long-term relevance.

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Marketing & Branding

The Reddit Opportunity

Reddit offers brands an underutilised opportunity to listen, participate and test ideas in its communities to anticipate cultural shifts, uncover consumer needs and build credibility.

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Marketing & Branding

The Big Idea: Neo-community Market

Brands are redefining engagement by transforming followers into communities where belonging is the ultimate currency.

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Technology

The Trend:  The New Age of Discovery

Where can consumers still find newness amid algorithm fatigue, ad blockers and saturated content platforms? Part of the answer lies in gatekeeping resources, gamified marketing, decentralised spaces and a renewed sense of trust – between brands as curators and audiences as active participants in the brand universe.

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Travel & Hospitality

Delta Locals reveals the rise of human-centred travel content

Delta Air Lines is entering the travel-content space with Delta Locals, a new platform that connects users to global destinations through immersive virtual tours hosted by the people who live there.

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Culture & Media

Stat: Americans’ trust in media declines to record low

Americans’ confidence in traditional media has reached a record low, with only 28% expressing a ‘great deal’ or ‘fair amount’ of trust in newspapers, television and radio to report the news fully, accurately and fairly.

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Marketing & Branding

Parasocial Relationships in 2030

A togetherness deficit and the age of distrust have made the presumed intimacy of parasocial relationships with celebrities programmable and monetisable.

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Retail

Stat: Connected tech boosts loyalty as consumers seek smarter brand interactions

More than a quarter of consumers are willing to pay more for a product that offers a connected experience such as a QR code, visual search, AR or NFC tag, according to Merkle’s 2025 Connected Experiences Research Report.

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Fashion

Rebranding Resale

The fashion resale market has had a rebranding. Upscaled marketing initiatives, luxury partnerships and circularity-led retail concepts are redefining how resale communities are shopping for pre-loved pieces both online and in stores.