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Browsing Energy Drink

6 results

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Food & Drink

Tim Tam Tummy introduces kombucha for kids

Functional beverages are a flourishing market, yet few are geared towards children. Enter Tim Tam Tummy, the first kombucha drink crafted for little ones.

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Culture & Media

Stat: Gamers favour brands more than non-gamers

With gaming spaces ripe for branded activations, research by Newzoo reveals that gamers have more favourable attitudes to brands than their non-gaming counterparts.

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Food & Drink

An energy drink powered by matcha

New York – MatchaBar has released the first sparkling matcha energy drink in a bid to disrupt the market.

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Marketing & Branding

Energy drinks rebranded

Australia – Energy drink brand Strangelove is rejecting tried and tested drinks industry branding in favour of surrealist packaging and quirky copy that repositions the drink from extreme sports to everyday refreshment.

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Europe

Pop-up plus: Red Bull academy turns Hispanic

Madrid – For its travelling music school, the Red Bull Music Academy, the energy drinks brand created a pop-up space in Madrid, after plans to stage the academy in Tokyo were halted as a result of the earthquake.

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Europe

Good shot: Single-serve energy drink launches

Good shot: Single-serve energy drink launches