The Future Laboratory

33 results

KFC leads with emotion over appetite in new campaign

KFC has launched Surrender to Tender, a UK and Ireland campaign by Mother to introduce its Tenders & Dips range while debuting the brand’s global refresh.

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Health, Wellness & Sport

Stat: Britain’s stiff upper lip still shapes modern masculinity

A new YouGov study of 4,403 UK adults highlights how attitudes to crying are still deeply gendered in Britain.

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Marketing & Branding

Branding’s Transformation Age

Design and experience strategy is evolving to become a form of collaborative engagement along a narrative arc of surprise and transformation that changes audiences and designers alike, according to The Experience Book authors Adam Scott and Dave Waddell.

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Marketing & Branding

Bupa embraces a synchronised approach to healthcare

Bupa has introduced a fresh take on what health looks like, showcasing and validating underrepresented daily health concerns.

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Culture & Media

This meditative playlist soothes climate anxiety

Europe – European energy company Vattenfall is tapping into people’s eco-concerns with a Spotify playlist centred on climate progress.

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Food & Drink

How emotion is shaping Asia’s dining spaces

A new generation of Chinese eateries are using colour, texture, plants and lighting to inspire particular moods among diners.

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Design

Thought Starter: Design as a tool for emotional self-manipulation

The London Design Biennale’s second iteration – Emotional States – charts how the design industry is increasingly adapting its conceptual practices, manufacturing processes and ultimate outputs to capitalise on design’s ability to manipulate how we feel.