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Glossier is a cosmetics line designed for the networked Millennial who is bored by perfection and wants a product line that complements her, rather than covers her up.
A beauty movement is under way, one that celebrates beauty in its natural form but equally embraces that wearing make-up isn’t a frivolous or silly activity.
New York – Emily Weiss, founder of cult beauty news site Into The Gloss, has launched her own beauty brand, Glossier.