The Future Laboratory

17 results

Stat: China’s push reconfigures the global EV manufacturing map

Chinese electric vehicle (EV) and battery manufacturers invested more than £109bn ($143bn, €123bn) globally between 2014 and 2025 as they work to secure dominance in the EV supply chain and market, according to new analysis by Rhodium Group.

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Marketing & Branding

Audi unveils Love at First Light campaign as part of its Audi Design Love…

Audi is celebrating the launch of its fully electric SQ6 e-tron SUV with a new content campaign Love At First Light, the initial instalment in a three-part series called Audi Design Love Stories.

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Retail

NIO House Amsterdam is an EV flagship turned community space

Electric vehicle manufacturer NIO has revitalised a historic seven-storey building on Amsterdam’s Keizersgracht, blending 19th-century architecture with modern design.

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Technology

Stat: EV charging infrastructure is surging in the US

Despite a slowdown in electric vehicle (EV) production by car-makers, the landscape of EV charging in the US is rapidly evolving with nearly 600 public fast-charging stations activated in the first quarter of 2024.

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Marketing & Branding

Automotive Advertising Futures

From standard grey to mint green, cars and commercials are turning colourful as brands explore vibrant hues, nostalgia and future-forward designs to connect with consumers.