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Beauty giant L’Oréal is launching a neurotech device that will help consumers choose a fragrance according to their subconscious preferences.
The act of browsing has been given a new twist as retailers tailor their offers to people’s personal moods.
US – Native adverts are far more effective in drawing visual focus than banner adverts, according to a new study from consumer research firm Nielsen.
New tech allows e-retailers to read minds
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