The Future Laboratory

New Emerging Affluents

First identified by LS:N Global back in 2012, the New Emerging Affluents (NEAs) have come to define global luxury, retail and fashion, shifting the axis from North to South and West to East.

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Culture & Media

In safe hands: Children's video makes hygiene fun

China – Safeguard, a health initiative aimed at children in China, is encouraging good hygiene practices through an interactive video that engages young viewers in the act of hand-washing.

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Fashion

H&M store opens with quality lab in Mexico

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Technology

Intel educates Indonesians on laptop benefits

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Marketing & Branding

New Emerging Affluents

When they were unbanked, uncredited and unregulated, brands were uninterested. But as billions from Guangzhou to Kolkata, Lagos and Santos earn more, gain access to credit and the ability to spend on what they want rather than what they need, brands are very much interested in – and doing all they can to connect with and sell to – the New…