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Browsing Edelman

7 results

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Colliding Technologies

Stat: Violence increasingly seen as an acceptable tool for change

The 2025 Edelman Trust Barometer reveals a seismic shift in public sentiment, with worldwide trust in institutions crumbling and grievance replacing fear as the dominant emotion.

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Signals

Stat: Consumers are buying on belief

Edelman’s Earned Brand 2018 study has found that consumers around the world would prefer to spend their money on brands that take a stand on a social or political issue.

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Marketing & Branding

Cannes Lions International Festival of Creativity 2016: Part 2

Industry leaders came together to discuss how brands can create campaigns that pierce the consciousness of consumers.

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Marketing & Branding

Cannes Lions 2016: Purpose power

Cannes Lions 2016 – To mark the launch of its new 2016 Earned Brand study, Edelman Intelligence has hosted a panel exploring brand purpose.

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Technology

Austerity, scandals and digital ubiquity chill UK consumers

Austerity, scandals and digital ubiquity chill UK consumers

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Retail

Millennials are the most influential generation

Millennials are the most influential generation

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Europe

Trust in online friends falls

Trust in online friends falls