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A Together Group Company

Browsing Droga5

17 results

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Marketing & Branding

Flexibility must sit at the heart of place branding

Droga5’s Chris Chapman on why it’s crucial to delve into an area’s past and present, but have a malleable vision for its future.

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Culture & Media

The truth is worth it, says The New York Times

Rallying against the fake news claims levelled at it by President Donald Trump, the New York Times newspaper has released a new series of adverts that the shows the depth of analysis, insight and fact-checking that goes into its stories.

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Retail

Be bra-zen

Global – Uniqlo’s latest ad for its wireless bra is a quirky, dance-focused spot that moves away from the typically sexualised presentation of lingerie.

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Marketing & Branding

Did you mean MailChimp?

In its first major campaign, email marketing service MailChimp is leading by example.

KaleLimp by MailChimp, Droga5 and RiffRaff, US
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Design

Monkey Business

US – MailChimp demonstrates a creative approach to selling an intangible product by omitting overt mentions of the brand in its new advertising campaign.

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Marketing & Branding

Comforting clothing

Global – Clothing brand Uniqlo’s new global ad campaign focuses on our emotional response to clothes by asking ‘Why do we get dressed?’

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Marketing & Branding

Spot the difference

US – Skincare brand Clearasil admits that it knows nothing about marketing to teenagers in a campaign aimed at that very demographic.

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Marketing & Branding

Black is beautiful

New York – Skincare brand Shea Moisture is raising awareness about the prejudice of having separate ethnic and beauty aisles.

Tiger Beer
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Marketing & Branding

Tiger Beer Coaster

Many people believe that a few cold beers can aid creativity. In 2015, LS:N Global reported on packaging that attests to this. Tiger Beer decided to test the theory with Coaster, a crowdsourced film project storyboarded and staffed by members of the public on beer mats across Malaysia for the launch of its wheat beer Tiger White.