The Future Laboratory

27 results

Dove Men+Care turns fitness tracking into a product trial through Strava…

Dove Men+Care has partnered with fitness app Strava to launch its reformulated 2-in-1 Shampoo + Conditioner, using a branded fitness challenge to embed its product into consumers’ exercise routines. Fronted by tv personality and entrepreneur Kyle Cooke, the campaign encompasses creator partnerships, social media and earned media.

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Marketing & Branding

The Reddit Opportunity

Reddit offers brands an underutilised opportunity to listen, participate and test ideas in its communities to anticipate cultural shifts, uncover consumer needs and build credibility.

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Marketing & Branding

Greenpeace film calls out Dove for plastic pollution

Non-profit organisation Greenpeace UK has released a film, Toxic Influence: The Dark Side of Dove, targeting personal care brand Dove and its parent company Unilever over their contribution to plastic pollution.

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Marketing & Branding

Dove celebrates ageing with Beauty Never Gets Old campaign

Dove is embracing the beauty of ageing with its latest campaign, Beauty Never Gets Old.

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Marketing & Branding

Dove campaign highlights over-sexualisation of women in gaming

After a first instalment in autumn 2022, Dove, Epic Games’ Unreal Engine education team and Women in Games have unveiled the sequel to their Real Virtual Beauty video campaign.