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PepsiCo Brazil has launched The Triangle Theory, a Doritos campaign that reimagines footballer Ronaldo Nazário’s iconic 2002 ‘half-moon’ haircut as a covert brand stunt.
Through creative and unexpected collaborations, food and drink innovators are redefining alcohol as a culinary flavour, appealing to a new generation of sober-curious, snack-happy consumers.
Snack brand Doritos has made its debut in the spirits world through a partnership with Empirical Spirits.
Crisp brand Doritos has launched Doritos Silent, a ‘crunch-cancellation’ technology that lets PC gamers enjoy a packet of crisps without distracting other players.
New York – PepsiCo has launched its own 4,000-square-feet, state-of-the-art content studio in Manhattan.
Doritos offers consumers tickets to see Lady Gaga at SXSW
Since its launch in January, Twitter’s free iPhone app Vine has been inspiring brands, artists, retailers and marketers to create short, fun and engaging content to better connect with consumers on the social network.
Done to a crisp: Music videos come full circle
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