The Future Laboratory

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Health, Wellness & Sport

Equal play

US – Nike has launched its new Equality campaign that actively drives change in the community.

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Marketing & Branding

A promise kept

Global – McDonald’s has rallied some of the world’s biggest brands to help raise money for the migrant aid crisis.

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Fashion

Toms Austin

Toms shoes and glasses can be found at thousands of stores in the US and overseas, but until recently the brand had only one dedicated store, in Venice, California. With its new branch in Austin, Texas, Toms has created a retail space that brings the brand’s behaviour and values to the fore, rather than products.‘I wanted it to be more than a…

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Beauty

Lynx urges men to give blood in the name of peace

Lynx deodorant has joined with the Australian Red Cross to urge young men to give blood

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Retail

Amazon initiative champions charitable giving

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Food & Drink

Half time: New scheme puts charity on the menu

US – A new social initiative called Halfsies is helping people to fight world hunger by eating half portions of restaurant dishes, while paying full price.

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Europe

Conscience Commerce

In these austere times, as some brands take an ethical stand through Brandstanding, so many are helping consumers with a conscience express their concerns through their purchases.