The Future Laboratory

5 results

YSL Beauty subverts luxury advertising to highlight domestic violence

Released in time for International Women’s Day, YSL Beauty is challenging the conventions of luxury advertising with its latest campaign, Don’t Call It Love, which raises awareness of intimate partner violence.

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Marketing & Branding

Gift of hope

Myer Australia has launched a highly emotive campaign that highlights the importance of people’s involvement in supporting women and children escaping family violence.

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Marketing & Branding

Moving on

Brisbane – Australian removals firm Supercheap Storage is helping victims of domestic violence to escape from their abusers.

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Marketing & Branding

Billboard uses facial recognition

London – A new billboard campaign from domestic abuse charity Women’s Aid uses facial recognition software to encourage passers-by not to turn a blind eye.

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Europe

Browsing domestic violence

YSL Beauty subverts luxury advertising to highlight domestic violence

Gift of hope

Moving on

Billboard uses facial recognition

Eye-catching: Ad stops passers-by in their tracks

Browsing domestic violence

YSL Beauty subverts luxury advertising to highlight domestic violence

Gift of hope

Moving on

Billboard uses facial recognition

Eye-catching: Ad stops passers-by in their tracks