The Future Laboratory

6 results

Prismaster is a reality show for a supermarket

Prisma, the Finnish supermarket group, recently created a fake reality tv show to showcase its product assortment in an unexpected yet entertaining way. Prismaster invited six Finnish celebrities to compete in Prisma stores in three cities across Finland.

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Marketing & Branding

Bang on: Chipotle explores ethos through satire

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Marketing & Branding

Disruptive Packaging

Packaging is suddenly sexy. It’s no longer there simply to deliver the age-old three Ps of protection, preservation and presentation. Increasingly, it employs new high-tech strategies to get food brands noticed in a competitive selling space, to automatically keep consumers safe, and even to provide the ultimate form of biodegradability – by…

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Marketing & Branding

Making a marque: A brand identity with no product

International – Designer Ben Pierrat is offering a new brand identity for sale, complete with a name, website, logo and its own unique style. The only thing missing is a product.