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Gen Z are stepping into adulthood carrying the weight of the world on their shoulders. Without the tools or role models to help them enact the change they want to see, they find themselves paralysed by paradox.
Rigorous and savvy in their selection of brands, Generation Z’s research-led approach to luxury is set to redefine value and aspiration for the sector.
Brand longevity isn’t just about user experience, but about forming an understanding of the world view of tomorrow’s young consumers.
Stockholm – Children’s app-maker Toca Boca has expanded its remit with a new video streaming service.
Manchester – The Lad Bible has launched a new scheme to hire 16-year-old apprentices.
Generation Z has been described as the first ‘visual generation’, putting networks such as Instagram in pole position. This is reflected in the innovative new players that are taking the s-commerce market by storm.
In the first part of our Social Commerce special, we look at the social, technological and economic backdrop to a phenomenon that exploded in 2015, and looks set to change retail this year.
New York – A new installation is showing visitors the true value of their data.
The expectations of interactivity and personalised content from mobile-savvy consumers, coupled with the advancing capabilities of media production creatives, are disrupting the foundations of traditional storytelling.
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