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Browsing Digital Marketing

10 results

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Gaming & Digital Spaces

EA launches in-game advertising platform for brands

Electronic Arts has launched EA Advertising, a platform enabling brands to market directly within gameplay through dynamic, real-time placements, including stadium signage, in-game content and reward-based activations.

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Marketing & Branding

Squarespace bridges digital and physical worlds in new campaign

Self-build website platform Squarespace has released three new short films as part of its Change Your World campaign, which encourages business owners to ‘build their empires’ using the platform.

Gucci and The North Face with Highsnobiety, Photography by Ronan Gallagher
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Marketing & Branding

Why TikTok sleuths are luxury’s most valuable asset

Leaning into pop culture and relinquishing brand control can help luxury companies transform trending topics into viral marketing moments.

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Marketing & Branding

McCoy’s ad uses subtitles to maximise online impact

UK – The advert plays on the fact that only 15% of people watch adverts on social media with the sound off.

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Marketing & Branding

Mixed messages

US – Despite global brand recognition, research has revealed that Twitter’s slowing growth is linked to confusion about what the service does.

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Technology

Express yourself

London – Digital marketers are beginning to decipher what emojis reveal about consumer sentiment online.

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Marketing & Branding

Cannes Lions 2014: Design, Cyber, Product Design, Press and Radio awards

The third series of Cannes Lions awards marked out the compelling and beautifully crafted.

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Millennials

Tracy Yaverbaun : F-commerce 2.0

Facebook’s group director of retail, fashion and luxury partnerships talks F-commerce 2.0.

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Culture & Media

Weyland Industries

Digital marketing strategies for film releases have traditionally rested largely on a simple home page featuring release dates and biographies of the characters. Sometimes they feature a trailer, which is also circulated to blogs and posted on YouTube, but the creativity tends to end there.