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Cryptocurrency is gaining surprising traction in sectors beyond Silicon Valley and Wall Street. According to the 2025 State of Crypto Holders Report from the National Cryptocurrency Association (NCA), construction workers are more likely to own crypto than finance professionals.
We Ghosted Media has announced Owen Nowhere, a new animated kids’ series that bypasses tv and streaming in favour of a decentralised platform built on blockchain.
Despite concerns around the security of digital currencies, a recent survey by British software company Sage suggests that workers are keen to accept their salary in the form of cryptocurrency.
As cryptocurrencies edge into the mainstream, more and more brands are looking to them as a means to tap into the rewards and incentives market, worth £243bn ($320bn, €272bn), according to Gatcoin.
China – The state-owned bank is testing a prototype cryptocurrency through simulated transactions with domestic commercial banks.
Seattle – Starbucks is expanding its loyalty programme, enabling customers to earn points through third-party retailers. The My Starbucks Rewards programme has 10m loyalty members‘We are well on our journey to provide our most loyal customers with the opportunity to earn Stars everywhere’ – Kevin Johnson, president and COO of Starbucks
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