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Browsing Digital culture

16 results

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Marketing & Branding

CeraVe turns NBA fandom into scalp-care storytelling

Skincare brand CeraVe is continuing its push into entertainment-led beauty marketing with a new social media-first campaign starring retired NBA player Carmelo Anthony.

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Marketing & Branding

Dove exposes the sameness driving algorithmic beauty

Dove called out the homogenising effect of algorithmic beauty standards with the installation The Beauty Machine. Set up at Waterloo Station in London, the installation mimicked the mechanics of a social media feed, appearing to offer variety while serving up the same unrealistic face on repeat.

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Culture & Media

Digital Rewilding

In a post-algorithm world, personal curiosity leads and crowdsourced tastes and preferences are beginning to step back.

Stella McCartney and Veuve Clicquot, UK
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Fashion

Stella McCartney launches luxury live-stream shopping platform

Stella McCartney has introduced Shop With Stella, an interactive shopping event co-hosted by actor Eva Mendes and powered by Swedish video commerce platform Bambuser.

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Culture & Media

Indigenous Influencers

Digital inclusion must mean embracing Indigenous culture. There are lessons in this for all businesses striving to embrace inclusivity.

Gucci and The North Face with Highsnobiety, Photography by Ronan Gallagher
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Marketing & Branding

Why TikTok sleuths are luxury’s most valuable asset

Leaning into pop culture and relinquishing brand control can help luxury companies transform trending topics into viral marketing moments.

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Marketing & Branding

The studios making virtual retail a reality

As mixed-reality commerce gathers pace, a growing community of creative digital studios are facilitating the transition from the physical to the digital realm for retailers and brands.

Anti-luxurian trube member Paty Abrahamsson
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Europe

Anti-luxurians

Purist athletics gear, technology-driven fashion and brand subversion are the new cornerstones that represent a multifaceted future luxury consumer.

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Fashion

New Mythologies

London – To mark its relaunch as a digital biannual, POSTmatter magazine has curated an exhibition at Second Home exploring how to find meaning amid the digital chaos.