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The luxury brand has unveiled a new mobile app, Lipscanner, which uses augmented reality (AR) and artificial intelligence (AI) to facilitate at-home lipstick selection.
Cosmetics brand e.l.f is partnering with Twitch star Loserfruit (Lufu) in a new digital frontier focusing on the gaming community.
M.A.C has launched a collaboration with The Sims 4, bringing its iconic makeup into the digital space.
The vice-president of partnerships at ModiFace explains how virtual experience enables people to sample make-up online.
Global – Diagnostic tools are helping beauty brands offer tailored and bespoke skincare solutions. Our latest market report examines the category’s potential for growth.
Consumers want hyper-individualised offers, says Louis Desazars, CEO of NARS Cosmetics.
Consumer technology and wearable devices brand Jawbone has teamed up with men’s skincare brand Lab Series for the launch of its new product, Age Rescue+ Water-Charged Gel Cream.
Beauty brand Geneu has launched U+, a new bespoke skincare service that uses DNA testing to match consumers with products that suit their skin type.
Shiseido Ibuki line targets Millennials
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