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Diageo-owned whisky brand Johnnie Walker is updating its iconic Keep Walking platform to focus on personal expression over collective milestones, reflecting changing behaviours among younger consumers.
Diageo has introduced FlavorPrintConnect, an innovative platform powering the premium drinks manufacturer’s Single Malt Special Releases 2024 Tasting Experience.
Alcohol giant Diageo is pushing the boundaries of sustainability with its new circular keg and dispensing system, Everpour.
Diageo has launched an innovative, generative AI-powered experience at the Johnnie Walker brand home in Edinburgh.
Swirl rethinks mental health communication, adidas combines sustainability efforts with data-driven design, Instagram interrupts zombie scrolling.
London – With just over a week to go until the Global Futures Forum, we are delighted to introduce our latest disruptor, Seedlip.
US – Consumers are demanding more macro-nutritional information when choosing their spirits, according to new research.
First identified by LS:N Global back in 2012, the New Emerging Affluents (NEAs) have come to define global luxury, retail and fashion, shifting the axis from North to South and West to East.
Diageo-owned Scotch whisky brand Johnnie Walker has launched a new smart bottle designed to tackle counterfeiters.
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