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Browsing Delta Airlines

6 results

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Technology

Bag-tracking

US – American airline Delta Air Lines is introducing Radio Frequency Identification (RFID) technology to reduce lost baggage.

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Marketing & Branding

Playing Patience

Brands are making consumers wait, to enhance the pleasure in unveiling.

Air France, La Premiere Cabin
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Luxury

First-class cabins on the rise despite post-recession concerns

Investment in airline first-class cabins is on the rise despite pre- and post-recession concerns about the premium service.

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Marketing & Branding

Delta Air Lines: Cloud campaign delivers clear message

Georgia, US – Delta Air Lines has launched a marketing campaign offering consumers the chance to play the world’s most boring game.

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Technology

Social soulmate: Installation makes social media real

Visitors to this year’s TED conference in Vancouver were invited to step inside their own social media stream.

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Marketing & Branding

Delta brings together entrepreneurs and mentors

US – Delta Air Lines has picked up on the craze for thought leadership with its Delta Innovation Class. The programme offers young hopefuls the chance to sit next to business and creative leaders on Delta flights to destinations around the world.