The Future Laboratory

10 results

Delta and YouTube Premium debut project with R&B star Leon Thomas, US

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Culture & Media

How Delta is turning planes into music venues

Delta Air Lines has launched Overhead Originals, a live music series created with creativity agency Kin and YouTube.

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Marketing & Branding

CES 2025 daily recap: Panasonic launches wellness division and Delta turns 100

The first official day of CES 2025 opened with Panasonic Holdings Corp group CEO Yuki Kusumi taking to the stage to announce Panasonic Well.

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Technology

Delta trials hyper-personalised flight information boards

Recognising that airport navigation can be stressful and inconvenient, the airline is introducing personalised information boards at Detroit Metropolitan Airport.

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Travel & Hospitality

Delta urges cramped New Yorkers to leave the city

The airline’s latest travel campaign highlights the poky living conditions of urban dwellers.

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Technology

Bag-tracking

US – American airline Delta Air Lines is introducing Radio Frequency Identification (RFID) technology to reduce lost baggage.

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Travel & Hospitality

Private jet set

US – American airline Delta Air Lines is offering consumers on its SkyMiles frequent-flyer scheme the opportunity to upgrade their reservations and travel on a private jet. Upgrade will cost £192.70 (€273.40, $300) to £513.70 (€729, $800)Aimed at a selection of high-value customers ‘This is an innovative way for us to thank valued Delta customers…