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3 results

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Marketing & Branding

The New Value Economy

Ownership is receding as an ideal and a way to mark value. We share, rent and borrow products now, creating new systems of value and worth in the process. This is happening across sectors and categories. But it is also happening in terms of trust, reputation, integrity, even in terms of how we value and market our privacy and personal data.…

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Marketing & Branding

Project makes data collection work for charity

A new project lets users take control of their data and donate to charity at the same time.

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Technology

Start-up returns control over data to consumers

Every day, as people purchase products, click on online advertisements and post on social media, their data is being tracked.