The Future Laboratory

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Retail

Millennial Mamas & Papas

London – A concept nursery store aimed at Millennial parents has opened at London’s Westfield White City.

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Retail

Store of discovery

Manchester – O2 has opened its new northern flagship store, shaking off the traditional mobile phone shop stereotype.

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Culture & Media

Flat Age Society: Retail strategies

Designing stores for Flat Age consumers – those men and women aged 50 and over who are revving up rather than slowing down – is an experiential affair. Retail spaces need to engage, inspire and educate in equal measure and provide flexible, inspiring offers, knowledge and one-to-one service that encourage dwell time and increased spending.