• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing Dads 2.0

6 results

View article
Marketing & Branding

Sad Dads

Advertising has taken a decidedly sombre tone when it comes to fatherhood.

View article
Culture & Media

Magazine for dads

Warsaw – The conscious dad takes centre stage in new magazine Fathers.

View article
Marketing & Branding

Parental guidance: Apple pitches iPhone 5s as all-round parenting tool

US – Apple’s latest advertising campaign suggests that the iPhone is the ultimate accessory for busy parents.

View article
Marketing & Branding

Fatherly advice: Ad embraces the many sides of being a dad

Toronto – In television advertisements for grocery staples, it is rare for dads to make an appearance – and if they do, they sometimes come across as bumbling and fumbling. But that hackneyed, stereotypical vision of fatherhood has been replaced in the latest ad for Peanut Butter Cheerios.

View article
North America

Study finds more US dads at home with children

A new report from the Pew Research Center has documented the long-term growth in the number of US fathers who do not work outside the home.

View article
Retail

Re-con retail: How to design stores for men

Men are driven by convenience, efficiency and expert advice when it comes to shopping, and stores need to cater for this behaviour with technology and educational selling tools.