The Future Laboratory

13 results

Škoda redesigns the bicycle bell for urban safety

Škoda Auto has unveiled DuoBell, a bicycle bell engineered to cut through active noise-cancelling (ANC) headphones, addressing rising safety risks in urban environments.

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Health, Wellness & Sport

This shirt will make cyclists more visible

London – Adventure sportswear brand Vollebak is incorporating a highly visible pigment into its sportswear garments, helping cyclists to stand out in traffic.

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Culture & Media

Cyclist’s selection

London – Cycling brand Rapha has launched Mondial, a biannual magazine celebrating cycling culture from a fresh perspective.

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Marketing & Branding

High-visibility cyclists

UK – Volvo has developed a luminescent spray that makes cyclists more visible to drivers at night.

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Fashion

Style cycle: Padded pants for female city cyclists

Austin, Texas – More and more women are going to work by bicycle, but it presents a dilemma when picking an outfit in the morning. Christiana Guzman, the creator of the Chamois Panties, has a developed a solution – a line of padded underwear for women cyclists.

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Europe

Rooftop camping: Mini launches on-car tent

Cowley, England – Iconic car brand Mini wants consumers to know that you do not need a big car to have an adventure. The Mini Camp is a pop-up tent that sleeps two and fits on top of the car’s roof.

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North America

Reel deal: Elastic bands create flexible storage

San Francisco – Bicycle storage is normally limited and finite. But South Korean designers Areum Jeong, based in San Francisco, and Yeongkeun Jeong have collaborated on the Reel elastic wrapping system that enables cyclists to create flexible storage space on their bikes.