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Browsing Creativity

110 results

Censored Truth campaign by Patrón Tequila
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Marketing & Branding

New Patrón campaign plays with censorship to champion ingredient transparency

Patrón Tequila has launched Censored Truth, a new campaign using redacted visuals, bleeped audio and obscured language to highlight the industry restrictions that prevent tequila brands from openly communicating that their products contain no additives.

Photography by Matheus Bertelli, Brazil
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Marketing & Branding

Behind-the-Scenes Marketing

In a landscape where polish and perfection no longer impress consumers, brands are using behind-the-scenes content as a signal of truth.

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Marketing & Branding

Fujifilm’s Look Up campaign positions photography as an antidote to…

Fujifilm has launched Look Up, a brand campaign inviting people to put down their phones and approach photography as an act of intentional living.

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Marketing & Branding

Zendaya and On explore movement as creative world-building

Swiss performance sportswear company On and actress Zendaya have unveiled their first co-created footwear and apparel collection, blending performance and everyday style through refined silhouettes, colour and texture.

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Marketing & Branding

Foresight Friday: Savannah Scott, creative director

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, our creative director Savannah Scott reflects on her time in Austin at SXSW 2026.

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Technology

Stat: How different generations are really using AI

A new survey of 3,000 Americans by Edubrain reveals Millennials are the most avid users of AI, with 37% using it daily, compared to 25% of Gen Z and 19% of Gen X.

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Gaming & Digital Spaces

Lego’s screen-free Smart Play tests boundaries of tech and imagination

At CES 2026, Lego unveiled Smart Play, a connected system that transforms its physical bricks into responsive play experiences using light, sound and movement – without relying on screens or tablets.

Pharmaicy, Sweden
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Technology

Why Pharmaicy is selling synthetic drugs for AI

Start-up Pharmaicy is pushing the boundaries of machine intelligence with what it claims is the world’s first ‘marketplace for synthetic drugs for AI’.

KFC and Fiesta by PS21, Spain
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Marketing & Branding

Future Forecast 2026: Marketing, Advertising & Branding 

As audiences grow more discerning and cultural trust fractures, marketing in 2026 will be defined by emotional intelligence, creative credibility and collective purpose. Celebrity consultancies, solidarity branding and revived slogans reveal a market leaning towards cultural fluency and emotional truth over noise and novelty.