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Since the beginning of the pandemic, money-savvy Generation Z consumers in the US have been taking to social media to share deals and coupons.
US – The retailer is considering ways to stop shoppers in-store buying from a competitor.
US – The digital wallet is failing to take off with security-wary consumers, according to the latest figures from industry analyst Gallup.
US – Coca-Cola is encouraging viewers to stay tuned to its latest tv advert, with Shazam and a clever bit of multiscreen marketing.
The number of US consumers using their smartphones as mobile wallet devices is increasing gradually, but they remain a minority.
Minneapolis – Target’s latest push to drive sales through social media is not your typical e-commerce platform.
Plano, Texas – JC Penney will resume coupon advertising in newspapers, reversing an everyday low prices strategy pursued over the past year, major investor William Ackman has announced.
Milk of human kindness: App connects communities
American women abandon brand names for bargains
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