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Browsing Counterfeits

6 results

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Technology

Merck KGaA launches digital twin platform M-Trust to tackle counterfeiting

Merck KGaA, a science and technology company based in Darmstadt, Germany, has introduced M-Trust, a new platform designed to combat counterfeiting and improve product safety.

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Fashion

eBay lures sneakerheads with authentication service

eBay is turning its attention to sneaker authentication as it continues to bolster its Authenticity Guarantee service for users.

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Design

Could copycat cosmetics re-ignite creativity in beauty?

In an age when dupe brands offer consumers the same product for less, is there an opportunity for cosmetics brands to reclaim originality and innovation?

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Luxury

Fighting counterfeits with digital fingerprints

Entrupy, a company that offers authentication solutions for luxury items, has launched a new technology called Fingerprinting.

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Luxury

Luxury consumers failing to spot fakes

With the global counterfeit goods market worth more than £331.8bn ($450bn, €375bn, source: OECD), the presence of fake goods on resale marketplaces could be set to rise. However, consumers are still struggling to identify the difference between real and fake goods. In a recent survey by customer data platform Red Point, 60% of online watch buyers…

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Fashion

Chinese consumers get real on counterfeit goods

Chinese consumers get real on counterfeit goods