12 results
Selena Gomez’s Rare Beauty is joining a growing cohort of brands turning to Substack to strengthen consumer relationships through long-form storytelling.
Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by CreatorIQ revealing that it delivers superior return on investment (ROI) compared to traditional digital advertising.
As spending moves online, luxury brands are exploring new content marketing opportunities that combine entertainment with expertise and acquisition.
From artificial intelligence to co-creation, branding company Monotype highlights the three challenges that will shift the CMO's focus to customer first, company second.
The Fifth Sense is a multidimensional brand experience that spans digital and physical locations.
The secrets of selling luxury online.
How brands can make content that consumers want to see.
North America – Women’s lifestyle brand PopSugar wants to be the iTunes of fashion and accessories.
California – Conscious outdoor clothing company Patagonia has launched a campaign to restore America’s mighty Snake River. Free The Snake is a short film that spotlights the detrimental effects of four dams on the lower Snake River’s salmon populationThe campaign is part of Patagonia’s The New Localism initiative
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