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Browsing Content Creator

9 results

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Fashion

Touring Touchpoints

Brands are shifting from static or online campaigns to mobile, experience-led activations that embed themselves directly within the cultural lives of young people at college.

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Culture & Media

MrBeast to open immersive theme park in Riyadh

Content creator MrBeast, known for his viral YouTube challenges, is turning his virtual universe into a real-world destination as he prepares to open Beast Land, a temporary theme park in Riyadh, Saudi Arabia.

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Marketing & Branding

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Oduwole discusses the future of content creation and rising media empires.

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Marketing & Branding

Safe Hate Spaces

Showing off their most embarrassing petty grievances, a new wave of content creators are building safe havens to normalise and connect over the act of complaining.

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Marketing & Branding

Stat: Influencer marketing brings greater ROI than traditional digital ads

Brands and agencies are shifting their marketing strategies towards creator-driven content, with a March 2024 Influencer Marketing Trends Report by CreatorIQ revealing that it delivers superior return on investment (ROI) compared to traditional digital advertising.

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Marketing & Branding

SXSW 2024 daily recap: Brand-building 101 for cultural relevance

With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identification of authentic brand purpose to the formulation of impactful marketing and social media strategies.

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Gaming & Digital Spaces

Web Summit Lisbon 2023: The Future of the Creator Economy, Podcasts and Gaming

Influencers, strategists and businesses gathered at the world’s largest tech conference in search of solutions to cut through the noise in a saturated entertainment market.

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Culture & Media

This alternative music chart ranks content creators

Music magazine Billboard is partnering with technology brand Logitech to introduce a ranking system for digital creators who are driving music consumption.

Air Bnb #One Less Stranger campaign
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Travel & Hospitality

Airbnb launches campaign designed to bring people together

Online rental marketplace Airbnb has launched a global initiative to rid the world of strangers by inspiring random acts of kindness.