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Browsing content creation

26 results

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Beauty

Stat: Middle East beauty market to hit $21bn by 2030

The beauty market in the six countries of the Gulf Cooperation Council (GCC) is forecast to grow from £10.6bn ($14.3bn, €12.3bn) to £15.4bn ($20.8bn, €17.9bn) by 2030.

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Marketing & Branding

Stat: Is the creator economy broken?

A survey of 5,095 creators in 100 countries has found that despite the creator economy being valued at £184bn ($250bn, €215bn), 67% of creators earned under £7,360 ($10,000, €8,590) last year.

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Marketing & Branding

Foresight Friday: Seyi Oduwole, foresight analyst

Every Friday, we offer an end-of-week wrap-up of the topics, issues, ideas and virals we’re all talking about. This week, foresight analyst Seyi Oduwole discusses the future of content creation and rising media empires.

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Retail

Stat: Beauty brands double down on experiential marketing

The beauty and skincare sector is increasingly prioritising experiential marketing, with 84% of companies reporting budget increases over the past three years.

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Culture & Media

Web Summit 2024: Pharrell Williams, industrial forests and immersive influencing

Lisbon, the European Capital of Innovation since 2023, is once again hosting Web Summit, a four-day event that draws over 70,000 attendees and the companies reshaping the tech industry.

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Culture & Media

Instagram quietly limits political content by default

Instagram users have been surprised to discover that Meta has quietly begun limiting recommended political content by default without notifying users directly.

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Marketing & Branding

SXSW 2024 Debrief: A Transformative Era

Abundant innovation is on the horizon, but individuals face the challenge of adapting to rapid change. As SXSW showcases pioneers eager to advance, can consumers match the pace of transformation?

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Gaming & Digital Spaces

Why Gaming is Your Next Brand Touchpoint

Matt Hay, founder of customer collaboration platform Bulbshare, explores how gaming has become the most prized category in the media landscape thanks to an engaged and loyal consumer fan base. But who is getting it right?

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Culture & Media

Twitch updates guidelines to allow artistic nudity and twerking

Interactive live-streaming service Twitch has published an updated set of Sexual Content and Content Classification guidelines, following an increase in sexually explicit content on the platform.