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Browsing Consumers

59 results

Aer Lingus by Uncommon Creative Studio, Global
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Marketing & Branding

How Human-centric Advertising is Creating New Visual Codes

As human-made becomes the premium, brands are layering emotive stories with subtle, translucent brand codes, creating a new advertising language that puts lived experience at the forefront.

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Retail

Stat: Shopper loyalty depends on instant value, not habit

More than half (52%) of UK consumers would switch retailers for better loyalty rewards, according to new research from fintech company SumUp, highlighting growing pressure on brands to rethink customer retention strategies.

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Marketing & Branding

Stat: Why UK women aged 50+ still feel underserved by brands

Women aged 50+ are emerging as one of the UK’s most commercially powerful yet underserved consumer groups, according to a new study by YouGov.

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Marketing & Branding

Stat: Americans are prioritising inner health over looks

According to a July 2025 study by supplements and vitamins specialist Metagenics, 77% of Americans now say they prioritise feeling good overlooking good.

Stat Thumbnail
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Fashion

Stat: Fashion brands maintain consumer loyalty despite spending decline

New research from Centra reveals that consumer loyalty to fashion brands remains strong, even as spending decreases amid ongoing economic challenges.

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Retail

Stat: American teenagers are spending more on beauty than ever

Piper Sandler Companies has released the findings of its 47th biannual Taking Stock With Teens survey, conducted in partnership with non-profit student organisation DECA, which sheds light on the evolving spending habits of over 6,000 Generation Z teens in the US in spring 2024.

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Beauty

Stat: British consumers feel confused by the skincare industry

In a bid to address the growing confusion and misinformation in the skincare industry, popular brand Simple has unveiled its Simple Truth report.

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Retail

World Retail Congress 2023: Resilient Retail Futures

World Retail Congress 2023 in Barcelona explored how innovators are embracing purpose, transformation and resilience in the aftershock of global crisis.

Dior and ERL, Los Angeles, US
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Marketing & Branding

Next-level Luxury Pop-ups

Brands are experimenting with niche campaign moments and product drops via pop-ups – with the aim of better understanding regional and cultural nuances.