The Future Laboratory

10 results

FT Live Future of Retail 2024: Three Key Takeaways

Investing in technology was top of the agenda as brands navigate how to incorporate generative AI into their retail strategies to better consumer experiences and foster loyalty.

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Marketing & Branding

SXSW 2024 daily recap: Brand-building 101 for cultural relevance

With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identification of authentic brand purpose to the formulation of impactful marketing and social media strategies.

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Marketing & Branding

Micro-communities

Global – Influencers are becoming divided into established stars and emerging micro-influencers, according to research by Octoly and Onalytica.

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Technology

Yeay for video

Germany – Yeay is a new video-only shopping app that combines retail and social media.

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Culture & Media

Split-second impressions

Global – People are browsing their social news feeds faster than ever, giving brands less than a second to make an impression.

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Culture & Media

Sharing versus promoting

Global – The number of likes and followers that a brand receives is not a true measure of brand advocacy, according to a new survey by Social@Ogilvy and SurveyMonkey.