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Toymaker Mattel is responding to the growth in eco-conscious mindsets among children and parents with a plastic toy upcycling scheme.
Creative studio Blond has designed a baby bottle that focuses on the needs of the parent as well as the child.
The retail giant's online toy lab allows children to virtually test and play with 20 of its top-rated toys.
Social enterprise Toyi has designed a maker kit enabling children to turn everyday items, such as water bottles and old boxes, into unique toys.
With people increasingly aware of the impact of their consumption on the planet, toy brands are offering parents support in their quest to become more environmentally friendly.
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