• Get in touch
  • Signals
  • Trends
  • Topics
  • Voices
  • Academy
  • About
  • Contact
  • Careers
  • Methodology
  • Trend Tracker

Sign up for our Newsletter

By signing up you agree to receive The Future Laboratory newsletter. Privacy policy.

A Together Group Company

Browsing competition

46 results

View article
Health, Wellness & Sport

Why Studio Pilates is building its own competition league

Studio Pilates International is introducing The Pilates Games, a competitive reformer format rolling out across its 130-plus studios worldwide.

View article
Health, Wellness & Sport

Next-Gen Sports

From short-form football to tech-augmented golf, emerging sports formats are accelerating fan engagement and attracting significant investment, creating fresh opportunities for brands to enter the world of sport beyond traditional sponsorship.

View article
Signals

Strava’s 2025 trends show Gen Z activity fuelled by racing

Recent data from exercise-tracking tool Strava’s 12th annual Year In Sport report reveals a clear generational shift in exercise motivation; Gen Z users are 75% more likely than Gen X to say their primary reason for exercising is participating in a race or event.

View article
Beauty

Lush debuts cold water soother Epsom salt cube for post-marathon recovery

Fresh handmade cosmetics company Lush is extending a soothing hand to participants inthe 2024 London Marathon, offering them a much-needed remedy for post-race fatigue.

View article
Health, Wellness & Sport

Urban running

Tokyo – The Green Light Run gamified marathon experience has helped runners to navigate the city.

View article
Fashion

Active Recovery

Brands are encouraging consumers to reset, restore and rejuvenate.

View article
Marketing & Branding

Pay and display

Ireland – Raffler is an app that gives people the chance to win cash prizes in exchange for watching two adverts per day.

View article
Marketing & Branding

Cover star

UK – Penguin Books is re-issuing three books on evolution with thousands of unique covers that examine Darwinian selection.

View article
Marketing & Branding

Bucking the trend

Minneapolis, US – Pizza brand Totino’s is using gaming site Twitch to reach audiences for this year’s Super Bowl.