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Fashion retailer Urban Outfitters has launched All Together Now, its first dedicated back-to-campus commercial, filmed at Rutgers University’s 52,454-seat football stadium in New Jersey.
Meet the Urban Rewilder, a Neo-Urbanite reclaiming dense city life through walkable neighbourhoods, hybrid third spaces and new forms of citizen-led placemaking.
Social wellness club Triplebond will open at The BoTree hotel in London’s Marylebone in August, combining fitness, recovery technologies, health diagnostics and hospitality in a members’ club designed around human connection.
The Future Laboratory sits down with Daniel Fisher, head of categories and expansion for Europe, at live shopping platform Whatnot. He discusses how creators and communities are building deeper connections through social-first, real-time shopping experiences.
Physical retail is being re-imagined as a space for decompression, where brands use sensory design and spatial ritual to offer respite from the outside world, turning dwell time into emotional value.
Vaseline has transformed viral beauty hacks into a commercial product line, marking a shift towards creator-led innovation in the beauty industry.
Stück, a new third-space venue in Dalston, London, is bringing intimacy, hospitality, co-working and community together under one roof.
Melanoma Focus has developed a free handbook designed to help barbers spot signs of skin cancer on customers’ scalps and necks.
As retail spaces become cultural infrastructure, The Future Laboratory sits down with Maria Tsaousis, chief new concepts officer at Mecca, to talk about why community and experience now define flagship stores.
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