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A Together Group Company

Browsing Commodity

7 results

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Design

Mighty milk

Amsterdam - Not just a supermarket bulk product, milk was given special attention last month at MelkSalon pop-up bar and shop.

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Technology

The Personal Information Economy

The Personal Information Economy (PIE), first identified by LS:N Global in 2011, refers to the increasing awareness among consumers of how valuable their personal data is to brands.

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Beauty

Scented cocktails

Los Angeles – Niche fragrance brand Commodity has rolled out mix bars in 35 Sephora locations in a bid to encourage customers to whip up their own fragrance cocktails.

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Beauty

Sensory swirl: Fred Segal unveils DIY perfume kit

Santa Monica, California – Retailer Fred Segal is launching The Blend, a curated fragrance oil kit that enables customers to create customised scents according to ‘recipes’ or their own preferences.

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Beauty

Online Scent Concierge Services

In the Personal Information Economy, brands are able to provide consumers with bespoke products and services by analysing their online data. Beauty brands are now tapping into this trend by using consumer information to match them with the perfect scent.

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North America

Heaven scent: Service finds ideal fragrance online

US – An online tailoring system based in Los Angeles enables users to find their perfect scent without the hassle of heading to the shops.

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Culture & Media

Personal Information Economy

Online, there are few places we can hide. From Facebook to Google+, Tesco, Wal-Mart, American Express, Foursquare and Bing, brands are recording our personal information and using it to anticipate our thoughts, words and product purchases – and to increase their value.