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Seizing the demand created by the pandemic for at-home hair products, L’Oréal is unveiling a hand-held device that aims to simplify the DIY hair-dyeing process.
Aura is a new haircare line by eSalon, offering personalised and adaptable products to empower people to continually experiment with their hair.
Spectrum is a hair colouration system that allows users to change their hair colour simply by combing it.
Foresight editor Daniela Walker looks at the brands launching at-home kits with salon-quality dyes and precision application tools.