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Browsing Cognitive Fluency

7 results

Kate Unsworth Picture
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Fashion

Kate Unsworth: Wearable wearables

The founder and CEO of Kovert Designs, on the obstacles facing wearable technology.

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Technology

True to type: Mac aims to make writing simple

True to type: Mac aims to make writing simple

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Marketing & Branding

Piotr Winkielman : Cognitive fluency

Professor Piotr Winkielman talks about cognitive fluency.

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Technology

Intuitive Futures

We live in a world of increasing choice. ‘We are flooded with absurd and obscene numbers of options for just about everything nowadays,’ says Barry Schwartz, author of The Paradox of Choice. ‘And it’s driving people slightly crazy’.

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Marketing & Branding

Super Minimal

Driven by the same concern for honesty and sustainability in a world overstuffed with ideas, product offers and choices, consumers are increasingly keen on social, cultural, aesthetic and graphic leanness. Psychologists refer to this intellectual editing process as ‘cognitive fluency’, an adopted short cut in a world in which so many things…

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Fashion

Minimal Luxury

As noted in our macro trend Leanomics, against a backdrop of ‘stuffocation’, reduced leisure time and information overload, we are witnessing a global realignment in business, retail and consumer activity.

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Marketing & Branding

Leanomics

In a world of über choice and information overload, we are witnessing the emergence of brand filtering and pause culture, and the growth of ‘thick value’ brands, businesses and design models.