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Cognac company Louis XIII is travelling back to the origin of the earth with its latest campaign, Believe in Time.
It’s been a robust year for cognac sales, with strong demand in different regions across the world. In 2021 alone, cognac sales in China leapt by 56%, with 34m bottles shipped.
Luxury spirits brand Louis XIII has unveiled a limited-edition cognac called N°XIII with a tongue-in-cheek campaign that hints at the hyper-exclusive nature of the drink.
According to a report by The IWSR, the global market for status spirits continues to show promise.
With Cognac brands making a conscience effort to diversify the spirit’s positioning, the market has witnessed growth for the fourth consecutive year.
Cognac, France – A new cultural institution by Cognac brand Martell aims to foster creativity in the region.
Los Angeles – Louis XIII Cognac has commissioned a film starring John Malkovich that won’t be released for 100 years.
Paris – Rémy Martin is fighting luxury piracy with the launch of a near-field communication (NFC)-enabled smart cognac bottle.
China leads on red wine, while cognac surges in Africa
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