The Future Laboratory

33 results

Gen Z Wellness Rebellion

Cigarettes, cocktails and control: Gen Z are rebelling against MAHA (Make America Healthy Again) rhetoric, self-optimisation and the wellness mandates that have defined their coming of age.

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Food & Drink

Fitz’s Bar unveils Spectrum: A synaesthesia-inspired cocktail experience

Fitz’s Bar at Kimpton Fitzroy London has launched Spectrum, the world’s first cocktail menu inspired by synaesthesia, where colours are transformed into flavours.

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Marketing & Branding

Bombay Sapphire and Christian Siriano unveil holiday collection

Gin brand Bombay Sapphire has partnered once again with fashion designer Christian Siriano to launch a capsule collection inspired by gin cocktails in December 2023.

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Food & Drink

Bacardi and The Future Laboratory unveil 2024 Cocktail Trends Report

Bacardi, in collaboration with The Future Laboratory, unveiled its fifth annual Cocktail Trends Report in December 2023. The research draws on insights from Bacardi-led and external studies, interviews with bartenders and insights from The Future Laboratory’s experts.

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Food & Drink

Brown's Hotel bar unveils emotion-inspired cocktail menu

Brown’s Hotel's Donovan Bar in Mayfair, London, has introduced an innovative cocktail menu crafted to evoke a journey into, through and beyond emotions.

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Luxury

Moët Hennessy opens experiential cocktail venue Cravan in Paris

LVMH-owned Moët Hennessy has announced the opening of Cravan, a unique venue dedicated to celebrating French art de vivre, exceptional cocktails and culture in the vibrant Saint-Germain-des-Prés district of Paris.

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Fashion

Gucci serves up collectible cocktails

Visitors who stop by Gucci’s opulent new bar, the Giardino 25, can order the Elisir d’Elicriso, the luxury house’s first cocktail which has been created in partnership with Giorgio Bargiani, the lead mixologist at The Connaught Hotel.