The Future Laboratory

61 results

The World Will Wait, The Coca-Cola Co, global

Coca-Cola positions shared mealtimes as the antidote to tech-fatigue

Coca-Cola has launched The World Will Wait, a global campaign targeting Gen Z and Millennials who prioritise work and digital demands over shared mealtimes.

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Marketing & Branding

CokeSticks makes creative thinking visible

Coca-Cola and Ogilvy Vietnam are embedding the brand into Asian dining rituals by transforming its recognisably contoured bottle into CokeSticks, a functional set of chopsticks.

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Marketing & Branding

Stat: YouTube tops Beano Brain’s 2024 coolest brands for UK kids list

YouTube has emerged as the top brand among children aged 7–14, surpassing popular names like Netflix, McDonald’s and Nike, according to Beano Brain’s annual 100 Coolest Brands report.

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Marketing & Branding

SXSW 2024 daily recap: Brand-building 101 for cultural relevance

With numerous superbrands present at SXSW, discussions revolved around the intricacies and insights of brand establishment, ranging from the identification of authentic brand purpose to the formulation of impactful marketing and social media strategies.

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Food & Drink

Funq’ begins superfruit syrup in conscious packaging

Former Coca-Cola executives Michael Schwarz, Sebastian Kroth and Fabian Roschig are leading a soft drinks revolution in Germany with Funq’, the nation’s inaugural superfruit syrup, in a bid to transform beverage consumption to be tastier, healthier and more sustainable.

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Food & Drink

Coca-Cola captures the flavour of gaming

The multinational beverage company’s latest drink, the Coca-Cola Zero Sugar Byte, aims to recreate the flavour of the internet and comes with a slew of digital features.

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Marketing & Branding

Need to know | 26 : 09 : 17

In today’s daily digest: Gender-neutral nightwear, General Electric’s Meet Molly campaign, Coca-Cola uses FIFA player as an ambassador and other stories.