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Browsing cleaning

25 results

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Technology

​LG unveils its self-cleaning sneaker storage unit

With sneakerhead culture rising among Gen Z and Millennial consumers, consumer electronics company LG has released a storage solution to help dedicated sneaker fans care for their footwear.

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Marketing & Branding

Kärcher pokes fun at the home care market

Subverting the often-staid realm of domestic cleaning products, German company Kärcher is poking fun at itself with its latest Bring Back the Wow campaign.

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Fashion

Laundry brand Kair caters for sustainable wardrobes

In response to growing interest in sustainable fashion, Kair has launched a range of specialised detergents, fabric softeners and garment fresheners. While many traditional laundry formulas are unsuitable for fabrics like silks and delicate cottons, the brand is enabling such products to be washed at home.

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Technology

Unilever innovates with carbon-capture laundry capsules

FMCG conglomerate Unilever is expanding its environmental efforts with the launch of its carbon recycled laundry capsules. The first product of its kind, the capsules are a result of partnerships with carbon recycling company LanzaTech, and India Glycols, a manufacturer of green technology-based chemicals.

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Health, Wellness & Sport

Everdaily’s all-purpose solution simplifies sustainable cleaning

Responding to the wastefulness of the cleaning product industry, home cleaner brand Everdaily is empowering consumers with a sustainable all-in-one solution.

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Health, Wellness & Sport

Stat: Spending on household cleaning products soars

A survey by insights firm NCSolutions reveals pandemic-related changes in behaviour among US consumers.

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Technology

Unilever’s biotech innovation points to cleaning futures

The FMCG firm has launched its venture Penrhos Bio, creating an organic compound that aims to solve the problem of bacterial growth on household surfaces.

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Travel & Hospitality

Hilton sets a new standard for hotel hygiene

The hotel giant's new cleaning programme offers elevated hygiene practices from check-in to check-out.

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Health, Wellness & Sport

Open Spaces is a DTC brand for mindful tidying

The brand encourages people to tidy their homes and invest in useful storage solutions as a new form of wellbeing.