The Future Laboratory

11 results

Lululemon taps into civic fandom with Lewis Hamilton partnership

Lululemon has unveiled Formula 1 champion Lewis Hamilton as its latest global brand ambassador, marking a strategic evolution in the brand’s approach to performance innovation and social impact.

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Marketing & Branding

Cannes Lions 2024 daily recap: Re-evaluating the power of brands

At the 2023 edition of Cannes Lions, marketing professor Scott Galloway proclaimed: ‘The era of brand is over.’ This sweeping statement became the focus of the second day of Cannes Lions 2024, with chief marketing officers, brand specialists and authors offering their perspectives.

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Marketing & Branding

Can AI Generate Emotionally Driven Brands?

Artificial intelligence is learning to read and copy human emotions, but while AI can mimic, it can't experience emotions firsthand.

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Marketing & Branding

Is Essentialism the Future of Branding?

Tim Jones, head of strategy at global branding agency venturethree, believes brands should embrace the philosophy of essentialism and tap into their significant societal power to establish stronger connections with consumers.

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Marketing & Branding

Subversive Sustainability Ads

Consumers are inundated with misleading sustainability claims. Opting out of binary messages of climate doom and hope, brands are using rebellious humour to cut through the noise.

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Design

Sustainability sells: Consumers want the whole package

As Lucozade and Pringles hit the headlines for their packaging crimes, there is opportunity for brands to demonstrate their sustainability credentials, increase purchases and gain consumer loyalty.