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Browsing Chrysler

6 results

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North America

Production prowess: Chrysler takes people on a virtual tour

Los Angeles – Chrysler has launched a 4D virtual reality experience that takes Oculus Rift headset wearers inside the production process of its new 200 model.

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Culture & Media

Core message: Truck ad harks back to farm values

International – Chrysler’s So God Made a Farmer advertisement promoting its Ram trucks, which was shown during the Super Bowl, took viewers back to a simpler time to honour the American farmer.

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Marketing & Branding

China’s New Emerging Affluents

Ambitious and hard-working, China’s New Emerging Affluents (NEAs) want lifestyles to match their new, higher salaries. They want the latest technology and fashions, and quality goods that won’t fall apart – and they want them all at the best price.

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APAC

Indonesia’s luxury car market accelerates

Indonesia’s luxury car market accelerates

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North America

Detroit Auto Show 2012 Preview

Despite competition from Los Angeles, and to a lesser extent New York, the Detroit Auto Show – which opens to the public on 14 January – remains the most important in the US and a key barometer of the health of one of the world’s two largest automotive markets.

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Luxury

Detroit Auto Show: The eco story

Detroit – As President-elect Barack Obama inaugurates a new race to go green in the US, car makers at the North American International Auto Show were determined to promote an agenda that is green, hybrid and electric.