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China’s wealthy elite are increasingly prioritising cultural and immersive luxury experiences over traditional material possessions, according to a recent survey by Hurun.
The Chinese luxury wellness sector has shifted gears by embracing the ‘national trend’ of Guochao, offering authentic cultural experiences and C-beauty products.
For the travel retail marketplace, Chinese shoppers are still the predominant target customers as they resume overseas trips. We round up key insights from the TFWA Asia Pacific Exhibition and Conference 2023.
A new generation of Chinese eateries are using colour, texture, plants and lighting to inspire particular moods among diners.
New York – Little Tong Noodle Shop is a new restaurant that celebrates southwestern Chinese cuisine.
China – The most recent ad in Reebok’s Be More Human campaign challenges stereotypes around age and fitness.
China – Luxury liquor producer Moët Hennessy is diversifying into the Chinese wine market, with its first red vintage produced near the Himalayas.
Global – The children of Chinese migrants, as well as those in mainland China, are beginning to re-assess their transnational identity, and giving far more weight to their cultural heritage.
In the era of third-stage globalisation, the children of Chinese migrants across the world are beginning to re-assess their transnational identity.
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