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Browsing Children

185 results

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Diverging Demographics

Stat: Asia’s middle class gripped by financial anxiety, FWD survey finds

More than 70% of Asia’s middle-class consumers feel anxious about their financial wellbeing, limiting their ability to plan for the long term, according to a new survey by insurance group FWD.

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Communities

Gen Z Parents: Future:Poll

Published as part of our Gen Z Parents Communities report, our latest Future:Poll research reveals the priorities, behaviours and concerns shaping the next generation of parents (and their children) across the UK, the US and Australia.

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Technology

Stat: Gen Alpha’s screen time soars as parents rely on them using digital…

Gen Alpha is redefining what it means to grow up online. According to new research from Morning Consult, children born after 2013 are spending much of their day immersed in screens, often streaming video and scrolling social media at the same time.

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Health, Wellness & Sport

Stat: Gen Z stay indoors for days as screen time replaces nature

Two-thirds of Gen Z in Britain confess they can go days without stepping outside, according to new research by Super, Natural British Columbia.

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Marketing & Branding

Big W embraces the beautiful chaos of parenting in new campaign

Department store chain Big W is shaking up family advertising with a bold new campaign celebrating the chaos, meltdowns and small wins of everyday parenting.

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Luxury

Gen Alpha’s Travel Pester Power

From wellness retreats to screen-free adventures, hotels around the world are investing in programmes designed to engage, educate and inspire the youngest generation of travellers.

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Marketing & Branding

Introducing Gen Beta

2025 marks the start of Generation Beta – but it’s the parenting styles, values and cultural outlooks of Millennials and Gen Z that will define this new cohort.

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Marketing & Branding

Alphas Now and Next: From the Sandbox to Roblox

This is the first generation to be born entirely in the 21st century, and many of the technologies, careers and crises that will define and shape the lives of Gen Alpha are yet to exist.

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Food & Drink

Tim Tam Tummy introduces kombucha for kids

Functional beverages are a flourishing market, yet few are geared towards children. Enter Tim Tam Tummy, the first kombucha drink crafted for little ones.