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Browsing Chevrolet

10 results

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Marketing & Branding

Chevrolet revives its ‘See the USA’ jingle to celebrate America’s…

As the US celebrates its 250th anniversary in 2026, Chevrolet is inviting Americans to hit the road with a new ad campaign that reimagines its iconic ‘See the USA in Your Chevrolet’ jingle.

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Marketing & Branding

Real-time rendering

San Francisco – Epic Games has unveiled new imaging technology that enables users to customise commercials in real time.

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Marketing & Branding

Road to happiness

New York – Chevrolet is joining forces with IBM’s Watson to measure users’ positive social media impact in exchange for free fuel.

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Marketing & Branding

John Curran: Branding Ebola

Global brands find it hard to deal with local disasters, says cultural anthropologist John Curran.

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Retail

Connected Cars

The technology in cars and computers is merging, but driverless vehicles, remain some way off.

2014 Nissan Rogue, Commute advert
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Marketing & Branding

Car marketing targets Athena Woman

American car manufacturers are changing their marketing strategy by featuring entrepreneurial, empowered women.

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Global

My Story Apps

Consumers are increasingly using social media platforms to project an enhanced, edited and celebrity version of themselves. Now, a new host of branded apps is enabling them to mythologise their social media histories, creating life story animations and photo slide shows using Facebook data.

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North America

Detroit Autoshow Review 2012

The 2012 North American International Auto Show, or Detroit Auto Show, closed its doors on 23 January in upbeat mood, reflecting an industry with renewed confidence. As the show’s chairman Bill Perkins said: ‘Everything that could go right… did.’ Not words you would have heard in 2009 in the midst of a financial crisis that sent General Motors…

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LATAM

GM on road to 1m luxury car sales in Brazil

GM on road to 1m luxury car sales in Brazil